On Wednesday, February 11th, Grunley was proud to be represented by Patrice Ford, Director of Communications, at CREW DC’s Put Your Best Foot Forward: Elevate and Optimize Your Digital Presence event. Patrice served on a panel alongside Lauren Schaeffer, P.E., Senior Practice Leader/Shareholder at Kimley Horn, and Abby Davids Rocha, Co Founder of Pedal Retail Advisors discussing how professionals can enhance and optimize their digital presence and, more importantly, how intentional visibility helps build trust in today’s business environment.

Throughout the discussion, attendees explored questions around maintaining a positive brand and navigating the modern social media landscape with authenticity and confidence. Patrice emphasized the importance of staying true to who you are while thoughtfully aligning your personal voice with your organization’s brand.

Patrice’s key takeaways shared included:
• Keep your digital presence consistent.
• Share with cohesion, clarity, and confidence.
• Focus on quality engagement—celebrate achievements, amplify your team, and build community.
• Identify your superpower and let it shape your voice.
• And a vital reminder: trust is the new currency.

Congratulations to Patrice for helping to lead such a timely conversation. Special thanks to Sonya Brown and Wesley Scott for attending the event on Grunley’s behalf.